"Smart habitation is… where the rural and urban divide is reduced to a very thin line."
- Dr. APJ Abdul Kalam
UltraTech Cement Limited, an Aditya Birla Group Company, is the largest manufacturer of cement and concrete in India. With a capacity of 96.5 million tonne per annum (MTPA), it is the 3rd largest producer of cement globally (excluding China). Spanning operations in five countries, UltraTech Cement is also India's largest exporter reaching out to meet the demand in countries around the Indian Ocean and the Middle East.
UltraTech Cement provides a range of products that cater to the various aspects of construction, from foundation to finish. With a leading presence in the grey and white cement, concrete and building products segments as well as providing 360 degree building solutions, UltraTech is the one-stop shop for every primary construction need. Its meteoric rise as India's largest cement brand reflects on the organisation's focus on cutting edge technology, research and technical services.
As an initiative, IndiaNext is designed to endorse all possibilities of an idea that can make a difference. And much more. The platform is annually offered to the most noted professionals and brightest of students from the engineering and architecture sector to bring forth solutions to the most pressing need of the hour, in building a better, more beautiful India.
For this year, IndiaNext addresses the exponential growth taking place in villages. India still does live in its villages and therein lies the opportunity for Engineers and Architects to be a part of the growth story.
'For decades, UltraTech has lived and advanced the idea of creating a better, beautiful tomorrow by contributing to build an India that is strong and thriving.
Our 'Build Beautiful' campaign takes this philosophy a step forward and extends the traditional concept of 'beauty' of mere decoration to more tangible terms like innovation, functionality and sustainability, thus becoming an extension of the government's vision of a ‘Beautiful India'.
To further this vision, the IndiaNext initiative was launched with an intention to create a world-class platform to involve the stakeholders of today in this journey. By identifying the issues critical to a nation's development is a job only half done, it needs a collective endeavour by the best and the brightest of the sector to bring a change.